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With the right setup, your AI Agent can build custom deeplink URLs that lead users straight to a relevant, pre-filtered comparison page. This removes unnecessary clicks and creates a smoother, more personalised experience. A unique comparison deeplink is a custom URL that sends users directly to a filtered comparison page on your website. Instead of a generic overview, the page already reflects their preferences because these are included in the URL parameters. A deeplink can include filters such as:
  • Specific categories (e.g. energy, mobile, insurance)
  • Pre-selected filters (e.g. price, duration, brand, provider)
  • User preferences (e.g. green energy, 5G only, family bundles)

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Why is this relevant?

Using deeplinks helps users find the right results faster and with fewer steps. It’s especially valuable for large assortments or pages with many filter options. With dynamic deeplink generation, your AI Agent can:
  • Skip manual filtering and send users straight to the right view
  • Personalise the experience based on the conversation
  • Reduce friction and lower the chance of drop-offs
  • Improve navigation on complex or multi-filter comparison pages

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When does this work (and when not)?

  • Your comparison or filter page uses a clear URL structure
  • You know all available parameters and their allowed values

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This does not work if

  • filters are applied via JavaScript without updating the URL
  • filtering relies on sessions, cookies, or POST requests
  • the URL has no consistent structure
In these cases, the AI Agent simply has no way to build the right link.

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Example use case: comparing internet plans

Imagine you run a website where users can compare internet plans. Your AI Agent helps visitors find the right plan based on:
  • Type of connection (e.g. Fibre, DSL, Cable)
  • Speed (e.g. 100 Mbps, 500 Mbps, 1 Gbps)
  • Contract length (e.g. 1 month, 12 months, 24 months)
Your comparison page might use a structure like: https://compare-connect.com/internet/ If a user says: I’m looking for a fibre internet plan, at least 500 Mbps, with a 2-year contract. your AI Agent should generate a link like: https://compare-connect.com/internet/?type=FIBRE&speed=500&contract=24 This sends the visitor straight to the correct, pre-filtered results.

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How to set this up in your AI Agent

1

Add a clear instruction to the Agent’s knowledge

Include a short but structured explanation that outlines:
  • the base URL (see step 2)
  • the parameters and allowed values (see step 3)
  • how the Agent should combine them into a full URL
  • that missing parameters should be skipped
Example instruction to add
When a user wants to compare internet plans, generate a unique comparison URL based on their preferences. Base URL: https://compare-connect.com/internet/ Parameters:
  • Connection type
    • Fibre → ?type=FIBRE
    • DSL → ?type=DSL
    • Cable → ?type=CABLE
  • Speed
    • 100 Mbps → &speed=100
    • 500 Mbps → &speed=500
    • 1 Gbps → &speed=1000
  • Contract length
    • 1 month → &contract=1
    • 12 months → &contract=12
    • 24 months → &contract=24
If the user does not specify a value for a parameter, do not include it. Always return the final, complete URL.
2

Define the base URL

This is the comparison page without filters: https://compare-connect.com/internet/
3

Define the URL parameters

For each filter, specify:
  • what the user might say
  • the exact parameter value the Agent should use
  • whether the parameter is optional
This gives your Agent everything it needs to generate dynamic comparison links.

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Example of a generated URL

User request: I’m looking for a fibre internet plan, at least 500 Mbps, with a 2-year contract. AI Agent output: You can compare plans that match your preferences here: https://compare-connect.com/internet/?type=FIBRE&speed=500&contract=24 This URL leads directly to a filtered view showing fibre plans, 500 Mbps and 24-month contracts. No extra clicks needed.